We live in highly problematic, volatile and uncertain environments. In order to successfully navigate them, it is essential that we learn to cultivate risk and uncertainty management skills. Among them, those of discovering, imagining and solving common problems stand out.
Look for, more than a great idea, a good problem to solve. The most innovative companies look for significant problems whose resolution makes a difference. Societies benefit from coexistence problems resolved constructively. Problems lead us to ask questions, and when we try to answer them, the answers posed are an invitation to action. These actions open paths that did not exist before. A problem is, in reality, the beginning of a journey. An opportunity to explore the possibilities of things. This attitude of curiosity and exploration allows us to contribute to the generation of valuable news. And it can become an effective element within the project culture.
Attending to problems leads us to appreciate the need for change in what surrounds us. And therefore it is the basis for building innovative and creative solutions. (WEBSS)
